No matter what type of contract work you do, presenting a proposal is the most important part of the business transaction.
Your prospect might not know what they need, and they may have other contractors competing for the bid. It’s your job as a pest control expert to tell your prospect what they need from you, how you’re going to do it, and how much it will cost them at the end of the day.
Organizing and presenting all this information can seem like a daunting task, but it doesn’t have to be.
There are many ways to write an excellent proposal for pest control services. If you follow the tips in this article, you’ll find yourself writing better proposals that lead you to more bids and long-lasting client relationships.
If you’re ready to take your pest control proposals to the next level, let’s get started with an overview of what to include in your proposal package.
## Pest Control Proposals: Getting Started
Before you get started writing your pest control proposal, take some time to review the notes you took on your walkthrough. The walkthrough is very important because this is when you should have identified the pest and decided how to best eliminate it.
In the time between the walkthrough and the proposal, you should be thinking about what methods you are going to use to implement the pest control services for your prospect.
Hopefully you have pictures and notes to assist you. If you are using a platform like Route, all your media and notes are saved in the Walkthrough Builder tool on the app. In a service industry like pest control, having a platform like Route can greatly help in organizing your data for individual clients.
Once you’ve refreshed your memory as to your prospect’s needs, it’s time to write an introduction for yourself and your services.
## Crafting An Introduction
Throughout our article series, we refer to the proposal as a “proposal package”. This is because we recommend presenting your prospect with a collection of relevant communication materials. This package includes a cover letter or introductory statement, testimonials, and an estimate. In some cases, an implementation plan is also included. In this example, we are going to include it, because successful pest control services require a detailed and comprehensive course of treatment as well as careful monitoring to ensure success.
To start your proposal package strong, write a one-page introduction about yourself and your business. You may reference any of our proposal articles on our site to see different ways of structuring a cover letter, but the important thing is that you make a good first impression on your prospect and accurately promote your services.
Check out our article on Janitorial Proposals to see a detailed breakdown on how to write compelling mission statements and cover letters if you are new to this.
When you are ready to write your own, start by empathizing with the prospect’s problem and telling them a universal human truth.
This might sound something like;
At [Your Company] Pest Management, we know that dealing with unwanted pests of any kind can wreak havoc on your property and peace of mind.”
If you have trouble coming up with ways to relate to your prospect, think about why they are seeking pest control in the first place; usually it’s for their physical and mental health and the integrity of their home or property. Appeal to these reasons as much as possible.
Move on to describe why your business is the right choice for the job. There hundreds of ways you could do this, so instead of list them all out, think about what the most important things about your company and your service are.
Some places to start are:
- How many years of experience do you have?
- What is your licensing and qualifications?
- What special methods do you use to ensure success?
- What are the selling points about your customer service?
Over the next few paragraphs, write about how your pest control services have changed the lives of happy clients, how you’ve seen success in your work, and why you do what you do.
If you want to see an example of a full cover letter, check out our articles on HVAC Proposals or Electrician Proposals, but remember there is no wrong way to approach it as long as you’re honestly communicating your credibility to your client.
To finish the cover letter, tell your prospect that enclosed is an estimate for the needed services. Then thank them and print or sign your name.
Testimonials are one of your biggest supporting features in your proposal package. Plain and simple, people want to see real results. Always encourage your clients to review you online
and to recommend you to their friends. If you use Route, they can review you on the app. This is how you build a strong network and a broad client portfolio.
Find your best reviews online or on Route and compile them on a page that you include after your cover letter. Update this section often as your client base grows and you get more happy customers.
## Implementation Plan
Pest control services is an industry where explaining what you’ll be doing is extremely important. Your prospect needs to be clear on what’s going to happen when you treat their property.
Include an implementation plan after your intro pages that explains the problem and solution in words the prospect can understand.
Start by explaining the problem. Write a paragraph about the type of pest(s) you identified. Within this section, explain how you identified the pest, what the untreated symptoms look like, and what’s going to happen if they don’t treat the problem.
Describe the source of the infestation. Include pictures if necessary. If you do not treat the source of the problem, the infestation will continue. Thus, it is important to communicate to your prospect you will be solving the problem, not just treating it.
Next, described how you are going to treat the problem. This could be through chemical pest control, mechanical pest control, biological pest control, Integrated Pest Management (IPM), or a specialty service you offer. For example, according to this article on AngiesList.com, live bee trapping and relocation is becoming increasingly popular as people are realizing the importance of bees in food production and pollination.
Integrated Pest Management is a comprehensive practice of “common sense and science”, according to the National Pesticide Information Center.
This method of pest control is what most clients are looking for from a pest control service; they want someone who understands the life cycle and behaviors of the pests and is knowledgeable on the most effective way to solve the problem while being as non-invasive as possible. IPM requires follow ups with the client and routine maintenance, all of which you will write into your contract.
After you’ve explained how you’re going to treat the pests, briefly explain what will happen on each visit. This doesn’t have to be long or detailed. You just want the prospect to be clear on what you will be doing so they know what to expect.
If you like, you can close with a short paragraph about where to reach you if they have questions or comments about the implementation plan.
Keep in mind this is a broad outline of a plan; yours will be different than this, but this is a good guide to reference.
## Creating A Pest Control Estimate
After you’ve finished describing your course of treatment, it’s time for the final piece of your proposal- the service contract.
There are many ways to create an estimate but we like to use our platform's Estimator for the example. Within Route there is also a Proposal Generator tool that allows you to create custom contracts in minutes. One of the nice things about the proposal generator is that you can select your tasks and service frequency from drop down menus in the editor, which is helpful in organizing services like pest control.
In the proposal generator, give your contract a name, import your logo and/or your prospect’s logo, then navigate below to the box labeled “charges”. This is where you will record all the services you will be performing and the price. Type the service, then use your “tab” key to create some space then type the price. Do this for every part of your service, from the initial inspection to the final maintenance call.
Below this section in the editor there is a “tasks” section. Here you can select the service frequency for the charges listed above.
There is also a place for you to insert standard legal verbiage at the end of your contract. You can import default legal language by clicking the “default legal” button. After you’ve completed this step, your contract should be ready to sign. Save it up top as a .pdf and email it to yourself, your staff, or your prospect.
Remember there are many ways to write a service contract, but the important part is to get the services and their price communicated on paper.
## Pest Control Proposals: Conclusion
Writing a good proposal for pest control services requires the ability to communicate about problems and solutions.
Your prospect is going to expect to see major results so it’s important you show them what a good job you can do within your proposal package.
Start by writing a cover letter or mission statement to introduce yourself. Use this article as a reference or read through our whole collection of proposal articles for a broad range of tips.
Include a page of testimonials from reviews people have left you on Route or other online platforms. If compelling, before and after photos can be a nice touch.
Make sure you write a detailed implementation plan to explain your course of services to your prospect. This is a highly involved form of contract work. You will be on-site often and checking the progress at multiple points in the business relationship. Communicating your role and your plan of action is critical.
Write a simple service contract using a proposal generator like the one available through Route. Make sure you communicate the price of each service, the frequency of the service, and the grand total.
Lastly, remember to always present your proposal with confidence. You have to believe you are the best person for the job before anyone else will.
Follow the tips outlined in this article and you’ll see a difference in your proposal writing abilities. Good luck landing your next pest management bid and thanks for learning with Route.